As strength training continues to gain momentum, the MATRIX Magnum series expands with a new lineup of plate-loaded machines. Nine new models—including popular exercises like the High Row and Pendulum Squat—have been added to elevate the appeal of your strength training area.

Developed under the concept of “Different and Better,” these machines feature innovations that go beyond the capabilities of conventional equipment. Combining advanced specialization with broad versatility, they are designed to satisfy every user—from beginners to seasoned athletes—by ensuring effective, targeted muscle engagement.

True to MATRIX's commitment to detail and user-driven innovation, this new lineup is engineered to dramatically enhance the value of your strength zone.

Experience the innovation and quality firsthand—visit us at the venue.

ONYX ULTRA EDITION
A Premium line that fuses premium design with superior comfort
The ONYX ULTRA EDITION delivers an elevated training experience through meticulous customization and exceptional craftsmanship.
High-density premium cushions provide lasting comfort and stable support, even during extended use.
Electroplated chrome components offer unparalleled luxury and durability.
With its elegantly understated design, the ONYX ULTRA EDITION brings cohesion and presence to any training space.
Transform your facility into a space chosen not only for its function, but for its impression.
Visit our booth and experience the refined quality for yourself.

VISION Vertical Chest Press VST700-PL13
With a brand philosophy centered on “Durability + Simplicity = Value,” VISION FITNESS made a strong entry into the strength training market in 2024 with a full lineup of equipment. And that momentum continues. In 2025, the brand will further expand with the launch of several new plate-loaded machines, including the highly popular Vertical Chest Press.

Specially designed to strengthen the chest and shoulder muscles, the chest press features independently moving arms that follow a natural path of motion—enabling practical, effective workouts.

Built to withstand over one million repetitions—four times the industry standard—this machine boasts exceptional reliability. Its ergonomic design ensures comfort even during prolonged use.

With simple, intuitive operation and easy maintenance, the VST700-PL13 is ideal for commercial facilities that require equipment capable of withstanding high-frequency use.

Discover the unique value of VISION—where operational efficiency meets user satisfaction.

EGYM Hip Thrust
EGYM, a global leader in fitness technology, has expanded its innovative Smart Strength lineup with the introduction of the new Hip Thrust machine. As the 19th addition to the Smart Strength series, this launch demonstrates EGYM’s ongoing commitment to driving fitness innovation and delivering better results and performance for users of all levels.

The hip thrust is currently one of the most popular strength exercises in the fitness industry, effectively targeting the glutes and hamstrings while strengthening the entire lower body. The EGYM Hip Thrust is the world’s first fully electronic hip thrust machine, utilizing EGYM’s Smart Weight technology instead of traditional weights or resistance bands. Combined with EGYM’s advanced training methods and programs, it ensures optimal resistance throughout every phase of the movement.

With automatic adjustments for seat and handle positioning as well as resistance levels, the EGYM Hip Thrust dramatically increases training efficiency while improving member retention, reducing dropout rates, and maximizing new member acquisition.
It’s an AI-powered solution that lightens staff workload, supports personalized goal setting, and helps sustain member motivation—making it an essential tool for the future of club operations.

Experience this game-changing innovation that’s set to bring new value to the Japanese fitness market.

ZIVA Lumina Series
The ZIVA Lumina line is a new premium series developed specifically for boutique hotels, luxury resorts, and design-forward fitness and rehabilitation facilities.

Ideal for spaces that value not only functionality but also aesthetic harmony, Lumina combines refined design with exceptional durability.

Featuring muted color palettes and premium materials, this series blends seamlessly into any environment, functioning as fitness equipment that doubles as interior decor. With a soft-touch finish and eco-friendly craftsmanship, Lumina creates a comfortable and inviting training experience for all users.

Rooted in ZIVA’s philosophy of “intentional movement” and “mind-body harmony,” Lumina is more than just workout equipment—it elevates the entire spatial experience.

Thoughtful design elements—such as the absence of knurling to protect rings—make it especially appealing to female users. We invite you to experience the texture and quality of Lumina for yourself at the venue.