JAPAN SPORTS AGENCY

Booth Number:E4-2-46

Co-exhibitors:-

Fitness Club・Health Promotion Facility, Trainer・Instructor・Coach, Personal Studio・Yoga & Pilates Studio, Sports Organization and Sports Event Group, Municipality・Tourist Association・Association Group, Other sports industry stakeholders

Anyone can experience a “Self-Check” to easily learn about their own physical condition. After checking their own physical functions, “Improvement Exercises” to improve their physical condition are also introduced. Focusing on the four elements related to exercise and sports (musculoskeletal system, nervous system, respiratory circulation/endocrine-metabolic system, and mental system), you can also learn the effects of these elements on the body and mind through purposeful exercise.

Experience the “Paper Balloon Exercise” invented by Secretary Murobushi! This is an exercise using paper balloons that can be performed safely by anyone anywhere. It is a safe exercise with less load on the body and moderate stimulation to the muscles.

Panel presentation of Sport in Life initiatives. From the concept of Life Performance, which is the goal of the Japan Sports Agency, to the announcement of Sport Yell Company 2026 and a preview of the Sport in Life awards, there is a lot to look forward to.

Here are the highlights of our booth!

  • Booth Theme (Key Highlights

    Do you know your own body?

    The Japan Sports Agency has been promoting measures focused on increasing the rate of sports participation by the public, and we believe that it is important to further promote efforts from a “qualitative” perspective, such as increasing the effectiveness of exercise and sports. It is important to focus on the four physical functions of the musculoskeletal system, the nervous system, the respiratory, circulatory, endocrine, and metabolic systems, and the mental system, and to implement "exercise and sports with a purpose! Knowing one's own body and setting objectives and methods to optimize exercise according to each individual's condition will help achieve higher results.

  • Our Company's Strengths and Features

    Enhancing Life Performance through Sports

    The Japan Sports Agency promotes purposeful exercise and sports, and aims to improve life performance (a state in which people can demonstrate their best abilities at each stage of life) through exercise and sports for a diverse range of people regardless of gender, age, or disability.
    Aiming to improve life performance contributes to the maximization of wellbeing, not only by maintaining and improving physical and mental health, but also by enhancing quality of life (QOL).

  • Strengths of Our Products

    Give the Self-Check a Try!

    At the venue, you can experience a “self-check” to understand your physical condition and also experience exercises tailored to your purpose. By enjoying exercises such as “paper balloon exercise,” which can be done easily on the spot, you can exercise your body effectively. It will give you a chance to confront your own body, and you will find hints for exercises that you can incorporate into your daily life!

Company Information

Company Name JAPAN SPORTS AGENCY
URL https://sportinlife.go.jp/
*Information is updated as needed to stay current.